Ever heard of a company launching to its own social networking site? Especially when there recent studies are skeptical about the bad effects of too much social networking. Recent studies shows that social networking sites reduces grades of a college students & hence are considered main reason of lack of efficiency. Yet another study shows that corporate executives are worried that excess of facebook & twitter could lead to loss of valuabe employee hours.
The annual Proofpoint inc. study on the security of outbound information found that executives are spending more & more time worrying that employees could unwittingly doing social engineering; a jargon used for compromising the confidential data.

To counter such bad effects of social netwroking, someone is planning to start their own social network that will help preventing data loss, social engineering & increase social bonding between employees. Yes, the company I am refering to is Toshiba.

Toshiba today announced the launch of Toshiba eXCHANGE, a social business network that will connect thousands of Toshiba sales, service, administrative and corporate professionals nationwide, allowing them to easily share information, build professional relationships, and improve their ability to serve the needs of customers. Similar to existing social networks, such as Facebook, LinkedIn or MySpace, Toshiba eXCHANGE will unite the Toshiba community by providing members with a convenient, easy-to-use online forum to share and seek information – such as best sales practices and techniques, end-user generated knowledge and product tips.

Some of the most exciting features of Toshiba eXCHANGE are:

• Detailed profiles of online eXCHANGE members that will enable users to connect directly to other Toshiba sales professionals
• Blogs that will keep members aware of ongoing product and program updates
• Video clips that will provide education and product launch information
• Content ratings, which will help indicate the value of information and content
• RSS Feeds/tags that mark key interest areas for users
• Intelligent searches that will help members locate information quickly and easily

Toshiba has designed this social network in Jive Software, the Social Business Software (SBS) leader to power this important new community based on their superior technology and ability to customize the platform to the specific needs of the Toshiba community.  Jive has successfully implemented various industry collaboration solutions. SAP also used Jive forums for thier community to interact & share the ideas. SAP Developer Network is very popular amongst SAP community across the globe. 

However, Toshiba eXCHANGE is currently available to select participates in a Beta version. The social networking site will fully launch to all eligible members on September 8, 2009. For more information on Toshiba eXCHANGE, copiers, facsimiles, multifunction printing products, network controllers or toner products, or for a dealer in your area, call (800)-GO-TOSHIBA or visit the TABS Web site at www.copiers.toshiba.com.

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