Media: Unveiling the real picture of media as a career
-Alok Ratnaparkhi from STAR TV I always wonder what people have a perception about media.Because We Indian believe only what we see, and make an opinion about a particular thing, the opinion may be about a cricketer, or a politician or even a sector like media. People will say things only which came across to them. Take example like media. What we define a term like Media. In general term Media is vital Communication link between the Viewer and the Advertiser offering variety of Information or Entertainment or Services to Mass or a specialized appeal.
In a simple word we may define media as it carry the message for various purpose. Media is very big than we see, it has many streams under it.
1] Broadcast and electronic media: All TV Channels, Radio.
2] Print Media: News Paper, Magazine, Yellow pages
3] Outdoor Media: Hoardings, banners.
4] Internet
Every medium has its own strength and weakness. There is Hugh difference in theses mediums.
If 100 people are watching a ad then its reach is 100, and if single ad is seen by 4 people so we will say its Frequency is 4 @ 1. Like electronic Media serve at national and regional Level. So it has highest reach. Print media serve from local to national level but lack the visual effects it carries more of info.
Internet is big medium these days in reach and frequency but still lack the reach to people of Rural and semi urban people.
Each media runs with its different roots. Like wise I have seen lot of people having a thought on different medium. Every medium work many level and carries certain department with it.
1] Strategic department: It define strategy that how brand will run.
2] Sales and marketing: It defines various ways to how to market and sell the product with good communication.
3] Creative department: It makes the creative effort to achieve marketing goal. Creating ad or creating program.
4] Finance: Decide profit lose and expenses.
Here product doesn’t mean a soap, or any commodity, but the Medium like News Paper or TV channel it self also. Sky is the limit as far as information of a media in concern. These days many young students has turning up to media, but I will suggest them to look inner side of them as where exactly they are interested.
Many people I have seen have a great perception that Media is Glamorous only, but there are certain aspects to it. There are some other work happens in media.I will give you certain clue if you are confused before choosing media as your carrier.
- If you are very good at communication loves to interact with people and don’t have that much of ego problem then go for PR (Public Relation) or marketing or sales, females have better scope in PR.
- If you are good writer then you can be a good script writer for any media or ad agency. To create a message for communication.
- If you have lot command on your language, also have good record in debate, and then Journalism is good one for you.
- Never go with the flow real adventure is to go against it.
These days every body wants to earn and in that they forgot where they are going. Salary never defines the exact truth, it would be better if all the young guns of India who want to step in to media or any respective field, try to learn more first. Automatically you will earn more.
Nice article, i would like to know if more article on media as a career are comign up? I am planing to joing an MBA college and persue Media as my specialization. Such resources will help immensely. waiting for more articles from your site.
Sumit Kale
Will this author form STAR TV throw some light on my above question?
it’s really a cool artical and definitely will help who aspire to make career in Media field. It’s very gud and clearly written abt job propective in Media. In Media there r lotta of stream/dept. in which one can make a career as per their interest.
Niraj & Sumit,
Thank you for the nice words. Mr. Alok Ratnaparkhi will be addressing more on this topic that will help and understand Media as a career. Author will soon reply to your comments.
Hi All
Well it’s really nice to see that many people are turn around for Media as carrier.I just want to tell people who are really interested to join media, look your background first.People from various backgrounds can enter in to the media field.It’s necessary to have some kind of media background or knowledge to work on good profile.There are many people who keen to do there MBA in media which is good thing.As I mentioned earlier (article) just find your interest first.You can do MBA in Mass Communication, Advertising Communication, and Marketing Communication, Production, Journalism.There are many branches.Will help you with some tips to know about selecting media as a carrier and also moving towards for the Media Job you check on this site 6 July onwards , will keep you giving the tips, best I know to help you out.
Hi Alok,
This is really very nice information about media.We used to get confused about what are the various branches in media as it seems to have a depth.But you have cleared a lot of doubts about selectiong a particular field in media of our interest.
Thanks.
Hi alok,
This is one of the best article i ever seen on media. It defines media clearly to me. I always want to know this information, And writer covers it all very well. When i heard this world Media i was just thinking of TV channels. And I did not know the various factors of Media. Now i want to know the exactly mean of Media. I request to Mr. Alok Ratnaparkhi to give us more information on it. i eager to read your next article.
And My questions for Mr. Alok Ratnaparkhi (Star tv?) is that,
1) How any1 can test there skill in Media?
2) How any 1 can improve there skill and intelligence while working in Media field?
Mr. Alok Ratnaparkhi,
you are working in one of the best media organization in India. please madeITsimple for us.
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Web Content by Ameya Pimpalgaonkar is copyright protected & licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License.
Based on a work at www.madeitsimple.com.
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